The 2nd V in the IVVSS Strategic Planning Process

In the middle of your planning process is your Vision. It isn't the "end" of what you are engaged in as a church, non-profit or commercial enterprise. As has been said so well by Thomas A. Edison:

“Vision without execution is hallucination.” 

We'll get to execution later. But if you want to jump to matters of execution in the local church there is no better source than UnSeminary a blog and podcast published by my brother Rich. 

Vision's oft quoted definition is "a picture of the preferred future your enterprise is attempting to bring about" or something thereabouts. I like what Bill Hybels said about Vision at the WillowCreek Leadership Summit this past summer:  

Andrew Murray Quote for the Week of September 29th 2013

"In the Church of our day it is to be feared that the great majority of believers have no conception of their calling to be perfect. They do not have the slightest idea that it is their duty not only to be Christian, but to be as eminently spiritual, as full of grace and holiness, as it is possible for God to make them."