Dang those Apple Inc. people... they do it again and again and again.

Apple Inc. gets you to cry at an advertisement for their products by stressing not their technology nor style nor logo but the impact their technology can have on you, your life and your family. They are masters of selling the "1/4 inch hole" not the "1/4 inch drill bit" genius of advertising as referred to by Terry O'Reilly of Age of Persuasion and Under the Influence.