Updated - September 24th 2013
Listented to Carey interviewed on my brother's Unseminary podcast about Change. Fantastic stuff. Best line for me was: "Are these the people to build the future of our church on?"
Original Post - September 4th 2013
Carey Nieuwdorf's post Why You Need to Stop Thinking Your Church is For Everyone is a great one-stop-shop on the thinking behind the long standing conviction they drilled into us at church planter's boot camp on the need to "define your target audience".
Great post.
Without wanting to be accused of proof texting, i would ever so gently offer that not only is that strategy a sound one from an organizational, financial, vision and staffing perspective but also from a Biblical one as well. (Wish Carey had included at least 1 or 2 Bible verses.)
Jesus - even though we don't like to admit it - had a target audience.