Unlike a lot of other systems (1,2,3) that see values as flowing out of vision, the Arrow IVVSS process I have adopted sees - more correctly i believe - values as shaping the culture of your organization out of which flows your vision of a preferred future.
As a corollary of this in many ways getting a company/charity's culture right is a pre-requisite for getting the vision right.
That is a way of saying that a group's culture is MORE important than its vision. Gulp.
That is another way of saying: Have limited time and resources to devote to moving your organization forward? Work on your culture/core values long before you devote much time to getting your vision/strategy/goals right.
That is yet another way of saying: Your current vision/strategy/goals are being achieved by your poor or lacklustre corporate culture. Start to change the culture first and you will see greater buy-in, adoption and excitement about the new vision/strategy/goals you eventually develop.
For those of you that don't trust me... the primacy of culture/core values is backed up by others.